
About Giriraj Industries
Four trusted brands, one commitment to quality and reliability
Our Story
We are a diversified chemical solutions group bringing together four trusted brands — Nitron, Nova, Giriraj Trading Company, and Sheetal Dye Chem. From scientifically engineered detergents and laundry chemicals to imported specialty chemicals, water treatment solutions, non-edible oils, mineral powders, and raw materials for multiple industries, we deliver reliability, quality, and value under one roof.
Founded with a vision to provide world-class chemical solutions at affordable prices, Giriraj Industries has grown into a trusted partner for businesses across India. Our commitment to scientific excellence, backed by partnerships with leading research institutions, ensures that every product meets the highest standards of quality and performance.
Today, we serve diverse industries including textiles, water treatment, manufacturing, and more. Our integrated approach allows us to offer comprehensive solutions, from raw materials to finished products, all supported by technical expertise and reliable supply chains.
Scientifically Engineered
Developed with guidance from Pune scientists for superior performance
Full Range, One Brand
Complete chemical solutions across four specialized firms
Cost-Effective & Safe
Industrial-grade quality at affordable prices with safety certifications

Our Founders
Driven by Vision, Guided by Expertise
Mr. Hitesh Shah and Mr. Rasesh Shah, the founders of Giriraj Industries, have dedicated their careers to excellence in chemical formulation, industrial supplies, and laundry care solutions. Their vision gave rise to four distinguished brands: NITRON, NOVA, GIRIRAJ TRADING COMPANY, and SHEETAL DYE CHEM — each representing innovation, reliability, and quality in its respective domain.
Visionary Leadership
Mr. Hitesh Shah and Mr. Rasesh Shah have decades of experience in textile care and chemical formulation, driving innovation across all Giriraj Industries brands.
Customer-First Approach
They ensure that every product, from NITRON detergents to Sheetal Dye Chem raw materials, meets real-world needs of households and industries alike.
Commitment to Quality
Under their guidance, every brand maintains strict quality standards, safety compliance, and technical support for institutional buyers.
Our Values
Quality First
Every product undergoes rigorous testing to ensure it meets our high standards and customer expectations.
Innovation
We continuously invest in research and development to bring cutting-edge solutions to our customers.
Reliability
Our strong supply chain and customer support ensure consistent availability and timely delivery.